Swiss Brands United – Working together to combat loneliness

We join forces against loneliness

Swiss Brands United (SBU) is a foundation based in Bern that brings together Swiss brands across industries for charitable purposes for the first time. In 2026 and beyond, SBU aims to raise national awareness of loneliness in Switzerland, strengthen understanding of those affected and create a tangible impact on society to foster greater togetherness.

Together, we create social impact

Our ambition deliberately goes beyond raising awareness: people should not only think about loneliness, but also be encouraged to take action. Through dialogue, support services, donations, shared experiences and concrete encounters.

Our focus:

Why loneliness?

One in three people in Switzerland feels lonely.

Loneliness is often invisible, but affects many people: not only older people, but also young adults, single parents and widowed people. With profound social and health consequences.

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Ongoing projects

Orangefarbene Zahl Eins in der Mitte eines lila Kreises.

Current awareness campaign:

Let's give each other closeness

SBU x Einsamkeit

Gelbe Zahl 2 in der Mitte eines dunkelroten Kreises.

Projects with partner organisations

SBU x Partner

Lila Ziffer 3 in einem runden braunen Kreis.

Bindella meeting tables

Bindella Aktion

Micasa: Switzerland's loneliest living rooms & Oskar the plush toy

Oskar x Micasa

Zahl fünf in dunkelrot auf einem hellblauen Kreis.

Luca Hänni: «Somebody»

Current awareness campaign:

Let's give each other closeness

SBU x Einsamkeit

Projects with partner organisations

SBU x Partner

Bindella meeting tables

Bindella Aktion

Micasa: Switzerland's loneliest living rooms & Oskar the plush toy

Oskar x Micasa

Luca Hänni: «Somebody»

Abstrakte, einfarbige blaue Form mit rechten Winkeln und einem großen abgerundeten Ausschnitt rechts unten.

Blaues Symbol, das stilisiert den Buchstaben B in fettem Design darstellt.

Current awareness campaign:

Let's give

each other closeness

Film sehen

Coming Soon

Our partner organisations

Our partner organisations support people who need assistance, social interaction and closeness in different ways. The Kinderhilfe Sternschnuppe Foundation and the Wunderlampe Foundation enable children and young people with serious illnesses or disabilities to enjoy special experiences and shared moments with their families. malreden, a project of the Silbernetz Schweiz association, offers older people a listening ear, free of charge, confidentially and without complications.

Schriftzug ‚wunderlampe‘ in dunkelblauer kursiver Schrift mit einem gelben, stilisierten Lampenmotiv rechts davon.

Das Wort 'malreden' in fetter, dunkelgrauer Schrift neben zwei stilisierten, lächelnden Gesichtern, eines in Blau und das andere in Magenta, die sich teilweise überlappen.

Das Wort ‚Sternschnuppe‘ in blauer Schreibschrift mit einer gelben geschwungenen Linie darüber und gelben Punkten, die Sternenlicht symbolisieren.

Donate now to combat loneliness

Loneliness affects people of all ages.

But together, we can do something about it. With your donation, you support charitable organisations that create closeness, enable encounters and connect people with one another. Help turn loneliness into greater togetherness.

Donate now